Minister: Branding only way to promote exports

Sari, Feb 15, IRNA – Minister of Industry, Mines and Trade Mohammad Shariatmadari announced signing of a draft agreement on export of dairies by Kaleh Company to the US markets, said that branding is the way to promote exports and conquer global markets.

Addressing the inaugural ceremony of three production lines of Kaleh Company late on Wednesday, he added that the company is one of the successful exporters, as its quality products have attracted many customers from around the world.

Big Iranian manufacturing companies should be provided with opportunities to make a name for themselves in the region and world and compete with their counterparts, he said, noting that promoting branding in production units is one of the main advantages which determines the origin and destination.

The Iranian minister also declared that 375 production and industrial units worth 3,333 billion tomans were inaugurated across the country during the Ten Day Dawn period marking the anniversary of the 1979 Islamic Revolution.

Currently, some 16,000 production and industrial units have already obtained licenses for establishment in the country, he said.
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